There is an interesting balance of "escapism" and "learning" happening here - I feel that Twitter is becoming a valuable business service (both to promote your brand and also to learn about the industries you compete in). Of course, if you follow the right people, you'll get solid content. No matter what, it always comes back to quality and relevance of content. We are still a nation of seekers - seeking out ways to distract, grow, learn, entertain, etc. It's all there - and Twitter certainly makes it easier than ever to find what you're looking for. The fact that Twitter delivers content in a "short attention span theater" format makes even that much more valuable for today's bite-sized content hungry consumer.
However, just as MySpace should only focus on music, I see Twitter gravitating towards more of a business/communications usage focus. I still struggle with Facebook in many ways - seems to me that there is more bored people hanging out there than the ones on Twitter who seemingly are looking for answers. All of us posting what we feel is clever/smart/important/funny blurbs.
Either way, it's fascinating to watch consumer behavior change in real-time. I, for one, am keeping my eyes wide open. Of course it probably won't mean in a thing in a hundred years, but for now it's relevant.
No comments:
Post a Comment