It's easy to get jaded about marketing and advertising, especially around the time that those damn Super Bowl TV spots run. But, I've spent the past few years using marketing efforts to actually save lives. The client I've been working with is called "The Love Hope Strength Foundation" (LHS). It's been billed as "the world's first rock n roll cancer foundation."
Here's how it works: We use unique rock concert-based marketing efforts to register people to the bone marrow registry. All names are tracked and attributed to their place and time of origin. We find matches. Our matches lead to transplants. We save lives and we know of the lives we save. There are measurable and tangible results to our efforts. No hazy investments into cancer "research" or payments to mysterious third parties. It's all direct to consumers with no middlemen and it all adds up to measurable results - just like any good marketing program. But, we're not selling sugar water to kids, we're saving lives.
Now, I'd very much appreciate your help - I want you to understand what it feels like to help an organization like Love Hope Strength. But mostly I want anyone that is reading this to understand that if you have marketing skills, channel them to client work like this. It will no doubt add a degree of much needed balance to your work, especially if you sometimes get down about helping clients simply sell more cars, beer or cleaning products.
Contact me to get involved and/or be sure to sign up at www.lovehopestrength.org Just Do It! (not the shoes).
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