Monday, November 15, 2010

The Art of Movie Trailers

Movie trailers represent one of the most important (if not THE most) elements of the marketing of any film. The trailer has to reveal the primary story-points without giving too much away. Often, you will see trailers that seem to reveal the entire plot. Usually this is a sign that the film is weak. The trailer below has a few flaws - the primary one being very uninspiring music. It makes no impact - and adds nothing to the experience the trailer is trying to impart on the viewer. But the film has J. Depp in it. So, it can't be that bad - right?

PS: Little known fact to movie goers: Most studios "outsource" the creation of their trailers to agencies.

PSS: Embed code didn't work. So, go here: http://www.youtube.com/watch?v=9iXHDFqI7qk

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