There will continue to be a great deal of activity in the "mobile commerce" space. But, social marketing plays will ultimately have to transform into platforms that actually drive revenue or give way to other apps and mobile services that do. I have written before about a very new company called the MeNetwork (disclaimer: I have worked with the founders).
The MeNetwork (“MeNet”) is revolutionizing mobile commerce through the creation of a new kind of on-demand mobile marketplace, one where buyers meet sellers in real-time.
For Consumers: MeNet is like having your favorite retailers and brands in your pocket – you just tell it where you are and what you want and MeNet delivers discounted and timely offers right to your cell phone and only on those things that you care about.
For Retailers: They can now reach pre-qualified local prospects with customized marketing messages that they themselves create - all delivered in real-time to buyers requesting information about the retailer's business category/vertical. MeNet forges a direct and measurable connection between product/service offerings and targeted buyers.
Perhaps what is most interesting about MeNet is their sales strategy. Rather than raise gobs of VC dollars and go "direct" - they instead have signed up US cities and Travel bureaus. The city of Denver being the first client. These CVB (convention and visitor bureaus) will market the service to people attending major trade shows in the city. Etc.
Anyway, keep your eyes on this space. It is sure to heat up quickly, as the business model actually drives revenue into the pockets of small business owners - still the backbone of our country.
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